We are specialists in change processes, helping companies to expand their potential by using their own resources. We support you in strengthening your leadership team to achieve lasting change. To this end, we combine proven business practices with the latest psychological research. We achieve measurable growth results that continue even after our involvement in your company has ended.


We support your company by working with every management level, enabling you to realise successful change processes from within by utilizing your own strengths. After having completed and analyzed many change projects, we have identified the factors and conditions necessary to implement lasting change, and we will work with you to create these conditions in your company.

Human Resources

We assist you in operationalising your HR strategy, making it visible in a pragmatic way. We help your HR executives to align their strategy with the company strategy and factor in internal and external trends. As HR consultants with many years of operational experience, we work with your existing teams to generate measurable results in talent management, succession management, high-potential identification and development.

Leadership Alignment

By choosing alstracon, you are building a solid basis for good leadership. We support you in identifying the fundamentally important skills required at every management level and conveying them to your management team. Once this basis for effective leadership is established, the need for specific management and leadership skills increases. With our innovative approaches we inspire your experienced managers to refine their skill set in coaching and group learning processes.

References for Change, HR and Leadership:

ChangeOver the years alstracon has assisted Diageo in the implementation of many significant strategic Change processes. Among other projects, we supervised the relocation of the German headquarter from Wiesbaden to Hamburg and the numerous inevitable and necessary structural changes within the company.

“The alignment and commitment created in the leadership team, the support with strategy execution, the flawless move and the well-accepted and implemented structural changes created the basis for growth rates that were above expectations. alstracon’s structured and pragmatic change management approach, their ability to understand Diageo’s business quickly and incorporate this knowledge into the execution of the change was outstanding. Their excellent professional and communicative capabilities have made this success possible.”

ChangeFor SAP, we developed a new framework for Change Management and Transformation which we introduced together with their on-site project team. We developed models supporting the business and allowing for effective Change, focussing particularly on the role the human resources division plays in change processes. We developed methods and defined how HR tasks and management can contribute in the most effective way to successful Change.

“Overall, alstracon made the difference to SAP based on its understanding of SAP’s business, and its deep expertise with regards to change management. alstracon was able to quickly connect with the various teams and team members and especially made the design team very productive in a very short time frame. Moreover, we especially appreciated alstracon’s very pragmatic approach.”

ChangeSince 2011 alstracon has assisted INFORM GmbH with a number of strategic changes. The company’s strong growth made significant changes necessary regarding staff and management levels. Starting with the strategy and current state of our client, we derived an overall concept for corporate culture and made it cognitively and emotionally clearly communicable. We repeatedly implemented Change measures applicable for the entire company as well as for single departments, and we accompanied a number of organisational realignments.

ChangeIn 2014 CITRIX EMEA decided to restructure its sales and distribution division in order to make it more agile and to significantly increase profitability. Changes ranged from new positions and responsibilities to changes in report guidelines and compensation. alstracon was in charge of planning and implementing this large-scale project. As the HR executive position for EMEA was vacant at the time, we coordinated the regional HR activities related to the Change.

HRSignificant change in the economic environment demanded that the Dräger Group adjusted their HR strategy. Many, at times barely coordinated HR initiatives were only marginally aligned with the company’s general strategy. alstracon structured the HR strategy’s development process and introduced considerably more strategic and tactical perspectives. We defined a new HR strategy aligned to the company strategy and supported its implementation.

LeadershipWe supported Diageo designing and implementing their “Leadership Quest” program. It encouraged executives to choose their own leadership “quest” – in combination with Diageo’s values and management principles. We developed the overall framework, the content of the single program elements and the approach with which executives could feel an intensive positive energy that fueled their personal growth.

LeadershipFor Inform GmbH, we developed a curriculum for systematic management development and accompanied the company-wide implementation. Based on actual psychological research we developed, implemented and evaluated a personnel development program for various levels of management, resulting in measurable and positive change in behaviour by executives and staff alike.

References for Change, HR and Leadership

Andreas Benkowitz held multiple HR roles at Microsoft, including being head of HR in Germany and Eastern Europe and leading a worldwide team in organisational development, talent management and leadership development.

Dr. Frank Kuhnecke has worked as a leadership and business consultant since earning his doctorate in cybernetic psychology. He also works as a change coach for change processes based on the Birds of a Feather methodology. He is highly experienced in structuring change processes and their implementation. As head of a coaching academy he has trained hundreds of coaches and trainers and coached many top-level management executives.


A compact, fixed-fee workshop for decision-makers at all leadership levels: During one to two days we support you in finding the best measures to implement change effectively using your own resources.


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Get in touch. We are happy to provide you with further references and to support you in implementing rigorous, lasting changes within your company.

align to strategy solutions GmbH
+49 40 37644588
Stadthausbrücke 1-3, 20355 Hamburg, Germany
Industriering 7, 63868 Großwallstadt, Germany